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How B2B Marketers Can Stay Customer-Centric

To adjust to the new post-pandemic normal it is vital that businesses move with their customers.

The pandemic saw rapid innovation across many sectors as B2B marketers quickly adapted to their customers new needs and the reality of their contacts working from home, with face-to-face meetings curtailed and new digital ways of working emerging.

For many businesses this sudden change because of COVID-19 involved adopting digital technologies in a hurry. Although this offers some advantages, there are also significant dangers in the digitalisation of customer relationships and internal and network-based operations. If these are not designed to be customer-centric they may offer internal efficiency at the price of external effectiveness.

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So how should marketing managers create a new normal that leverages technology, while staying uncompromisingly customer-centric?

The temptation for many is to go back to marketing and B2B relationships as they were before the pandemic. But treating the last 18 months as a disruption means wasting the opportunity that the COVID crisis presented for innovation and transformation. While markets, supplier–customer relationships, supply chain, and business models remain in flux new and better ways of working with customers to identify and serve their needs can significantly improve B2B marketing as well as operational efficiency.

What B2B marketers need now is not a pre-pandemic – or even a pandemic – mindset, but a post-pandemic vision driven by the data that places the customer at the centre of organisational decision-making.

Decrease Individual Cost and Find A Side Gig

Business venture regularly implies making individual penances for your business, and cash is no exemption. Nicole Pomije, the sequential business person behind NB Talent Services and The Cookie Cups, was conveying a ton of Visa obligation when she began her first business. She before long acknowledged it was important to eliminate her own costs to develop her organization.

“At the point when you are beginning another business, you will have a ton of costs to consider, which can be more earnestly when you are in the red,” Pomije disclosed to Business News Daily. “By keeping your bills low, you will save yourself a migraine and let loose the additional money you need to put resources into the new business.”

While Pomije moved from famously costly New York City to Minneapolis to eliminate her bills, there are some less extraordinary ways you can pare down your costs. For instance, savvy supper arranging can lessen your dependence on expensive eateries and takeout food, and renegotiating your vehicle or home credits can bring down your advantage and installments. Taking out or downsizing your utilization of membership based TV administrations can likewise amount to critical reserve funds, as can tracking down a less expensive cell phone plan.

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Key takeaway: Cutting individual costs – even little ones – will pay off your obligation burden and make it simpler to bankroll your business. You will not get rich from a side hustle, yet taking on at least one can assist you with paying off your obligation quicker or potentially give money to finance your business, said Peter Koch, prime supporter of DollarSanity.

Consider driving for Uber or Lyft or conveying food through administrations like Uber Eats and Grubhub. You could likewise enlist on TaskRabbit to give occupied customers administrations in excess of 50 classes. There’s a one-time $25 enlistment charge, however you will keep the entirety of your profit.

Instructions to Develop a Content Strategy

Your substance showcasing endeavors could be endlessly improved by fostering a thorough substance technique. This is what it ought to incorporate. A substance technique is a game plan educated by your business objectives that depend on the creation and appropriation of powerful substance. Your substance system will be novel to your business, however it ought to line up with your image personality and friends mission. Virtually every business can profit with having a substance technique; a thoroughly examined and painstakingly executed methodology can drive development, keep your image voice predictable across channels and instruct your crowd about your incentive.

This article is for entrepreneurs who comprehend the significance of omnichannel content showcasing and need to fabricate a substance promoting methodology. Content is essential for a business to develop. It can assist you with producing drives, assemble trust with your intended interest group and set up your aptitude. To viably make content, you need a substance methodology.

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A substance methodology guarantees you’re not randomly making content for the wellbeing of content. Planning and carrying out an arrangement permits you to create more effective work that meets your short-and long haul objectives. By analyzing your crowd and your organization’s destinations, you can set deliberate targets and track them against benchmarks that assist you with deciding whether your substance is driving the expected results.

There’s a ton to think about while making a substance methodology. Peruse on to figure out how to make one that conveys results.

What Documentation Do Need to Open a Business Bank Account?

Before you open a business bank account, you should have the following documentation prepared:

Articles of incorporation, Business license, Doing business as (DBA) certificate, Employer identification number (EIN), Identification documents daftar slot online. “There are various factors business owners should consider when opening a business bank account,” said Rampenthal. “It’s essential to prepare all necessary documents from the get-go in order to facilitate a painless process.”

Here’s more information about each of the documents you’ll need to open a business bank account. Articles of incorporation, Your articles of incorporation show the bank how your business is structured, and you use these legal documents to register your business with the state and other entities game judi slot.

“If you form a business as an LLC, limited partnership, corporation or other separate legal entity, to open a bank account, you will need the articles of incorporation that you filed with the state if you are the sole owner,” said Tiffany Wright, president of The Resourceful CEO, a financing advisory firm for small and midsize businesses, and project director at Cogent Analytics.

Business licenses
Rampenthal said that banks will likely ask for your current business license to prove you are legally permitted to conduct business in your region.

“This also ensures that your business is accountable for all actions taken – including taxes and finances,” he said. “Check with your state, county and local governments to determine if you need any licenses to operate your business.”

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Doing business as (DBA) certificate
A DBA, often referred to as a “fictitious name,” allows you to conduct business “like marketing or advertising, or accept money, under a name that differs from the existing name of your business,” said Deborah Sweeney, CEO of MyCorporation.

Sweeney added that most banks require a certified copy of a DBA to open a business bank account, since entrepreneurs aren’t allowed to use their personal bank account under their business name.

“Filing for a DBA allows entities to do business under another name without having to form a new organization,” Sweeney said. “For example, imagine an entrepreneur named Tom Johnson. Tom is a sole proprietor who runs his own business and wants to open up a sandwich shop called Subs ‘n Chips. Tom wants this business to operate under the Subs ‘n Chips name and not under his own name, Tom Johnson. As such, he would need to register for a DBA so he could do business under this name, including accepting and signing checks made out to and on behalf of Subs ‘n Chips.”

Features to Look for and Popular E-commerce Platform

As you search for e-commerce solutions, you’ll find dozens to consider. Some solutions focus on specific industries, while others offer solutions based on the size of

your business. However, these are the seven essential features you want to ensure the platform has:

SEO functionality: With an online marketplace, there are built-in customers – that’s not the case with an e-commerce platform. A platform provides the tools needed so

you can launch and manage your business. You need to find the customers.”If you create an e-commerce platform store, it’s the equivalent of a superstore in the middle

of the Sahara Desert,” said Mike Nunez, chief communications officer at Incfile. The platform must offer robust SEO tools to promote your brand and drive sales online

through social media. The platform should be built from the ground up with SEO in mind, ensuring your shop shows up high in Google searches.

Mobile optimized: Most e-commerce transactions take place on smartphones. Adobe predicts that this November and December, smartphones will account for 42% of all

online sales. Most e-commerce platforms support mobile commerce. That means if a customer is shopping your store from a mobile device, the experience won’t be clunky

or cumbersome. Another mobile-friendly benefit of e-commerce platforms is that they optimize the stores for mobile searches so customers can easily find you wherever

they are.

Security should be top of mind: Your e-commerce platform should have top-notch security, adhering to the highest standards to protect customer data. That includes, at

the very least, encryption and two-factor authentication.

Payment options: The more payment options you accept, the easier it is to close the sale. Make sure the e-commerce platform you’re considering accepts popular payment

methods such as credit and debit cards, PayPal, Apple Pay and Google Pay. When you choose an e-commerce platform that supports different payment options, customers can

choose which one works best for them when checking out.

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Ability to scale: Many online businesses start small, and the hope is not to stay small for very long. As you expand, you need more from your e-commerce platform, and

that entails not just greater capacity but a secure payment gateway, apps, customizable themes, and processing power to support your expansion. E-commerce platforms

that can easily accommodate growth should be on the top of your list. “There are wonderful platforms out there, but it’s a matter of choosing the right platform for

growth,” said Meghan Stabler, vice president of product marketing at BigCommerce. “You want one platform that can help you scale and grow with rich functionality you

need depending on where you are in the journey as a merchant.”

Product and order management system: E-commerce platforms are designed to take the complexity out of online selling and that includes managing your orders. A good

platform offers order tracking, shipping services, and customer email and text notification. The systems integrate with your inventory management system to create a

comprehensive solution that delivers accurate information to your customers and that helps you efficiently manage and fulfill orders.
Third-party app integrations: A quality e-commerce platform should integrate with several different apps, ensuring you can run everything from inventory to customer

relationship management from one platform.

Popular e-commerce platforms
Choices abound with e-commerce platforms, but there are six in particular that are well known and regarded by entrepreneurs and small business owners:

Shopify: Shopify is used by more than 1 million businesses. Customers can create an online store; sell products on the web; and manage product inventory, customer

relations, payment processing, and logistics. It’s a cloud-based solution. Shopify charges a monthly subscription fee: It costs $29 a month for its lowest-priced plan,

$79 monthly for its midtier package, and $299 for its priciest package. With the latter plan, Advanced Shopify, online businesses can create customized reports, and up

to 15 staff accounts are supported.

BigCommerce: Another leading e-commerce platform, BigCommerce’s lowest-priced plan is $29.95 a month. The midtier service, Plus, costs $79.95 a month, and the top

plan, Pro, costs $299.95. BigCommerce doesn’t charge any transaction fees, and it provides unlimited storage, bandwidth, and staff accounts.

Wix: Aimed at small businesses, online merchants, restaurants, and artists, Wix is a low-cost way to quickly launch your new online venture. The e-commerce platform is

optimized for mobile, gives you control over the design of your website, and access to templates and third-party apps. Wix charges $14 a month for individuals, $18 a

month for entrepreneurs and freelancers, $23 a month for complete online branding, and $39.99 a month for VIP access.

Volusion: Also targeting small businesses, Volusion offers a customizable online shop, SEO and social media marketing, and payment processing. (It has integrations

with Stripe, PayPal and Apple Pay.) Volusion costs $71 a month for businesses bringing in $100,000 or less in gross merchandise sales. For businesses, generating up to

250,000 in gross sales, the monthly cost increases to $161 a month, and for businesses generating $500,000 in gross sales, the monthly rate is $269.

Squarespace: Known for its robust blogging tool and customer support, Squarespace offers more than 100 templates and is mobile optimized. It’s not as easy to use as

other e-commerce platforms, but it’s competitively priced. Squarespace’s basic commerce package costs $26 a month, while the advanced commerce version costs $40 per


3dcart: 3dcart provides the same capabilities as its rivals and lots more features, such as accurate shipping rates and the ability to save shopping carts. Prices

range from $19 per month for a startup store to $229 a month for a pro shop.

Key takeaway: The best e-commerce platforms offer robust features that make it easy to sell online. Choose an e-commerce platform that offers SEO services, supports

several payment methods, integrates with several apps, and can scale as your business grows.
. Popular e-commerce platforms include Shopify, BigCommerce, Wix, Volusion, Squarespace, and 3dcart, with monthly subscriptions costs that range from $14 a month to

nearly $300 per month.

Instructions to Identify and Source Quality Staff

Instructions to Identify and Source Quality Staff

Having business opportunities the help of a capable group of workers is fundamental for long haul accomplishment for your association, as you basically can’t develop your business to an extensive size without the assistance of a couple of talented staff individuals. Sorting out precisely how you can source great workers can appear to be close to unimaginable, however fortunately there are a couple of key advances that you can take to guarantee you can fabricate a stunning group to meet and outperform your objectives in the blink of an eye by any means. Thus, assuming you might want to discover more, read on to uncover the absolute best tips and deceives that you can take advantage of today to distinguish and source quality staff today!

Use Several Employment Platforms

Deciding to do just post a concise occupation outline via online media will not give you the impact that you need to arrive at a wide assortment of expected applicants, as you should intend to use however many stages as could be allowed to draw in an assortment of qualified, experienced people. There are so various pathways that you can investigate while looking for new staff, getting going with a work organization. Work offices keep an immense data set of gifted up-and-comers that they can distinguish and coordinate with the job that you have to bring to the table, so this removes the entirety of the legwork that you may need to finish while using different alternatives. In the event that you wish to have more control and view an abundance of various applications to settle on a choice all alone, you can post a task advert on a work site, web-based media and neighborhood paper to draw in however many up-and-comers as you can. The more stages that you capitalize on, the more prominent the quantity of individuals will apply – this allows you a greatly improved opportunity of tracking down the ideal match that can support your business.

Perform Thorough Interviews and Testing

Whenever you’ve tracked down a solid gathering of potential up-and-comers that you think might be an ideal counterpart for the job you have to bring to the table, you should accept the open door to perform exhaustive testing through a thorough screening. Get going by settling on a couple of applicable inquiries addresses that will give you a superior investigate the abilities and capacity of your interviewee – this ought to identify with your business and the assignments that they need to complete, to help distinguish whether they have the stuff to live up to your desires.

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FAQs About Popular E-commerce for Business

How can an e-commerce platform help your business’s bottom line?
E-commerce platforms take a lot of the work out of running an online shop. That in turn frees up business owners to focus on growing the enterprise. If you use a SaaS

e-commerce platform, you can quickly launch your online shop with few upfront costs. Thanks to advanced technology, these platforms track inventory in real time,

manage orders and prevent costly mistakes. It can also scale as your business grows – you won’t need to overhaul your website or find a new hosting service.

What are some drawbacks to using e-commerce platforms?
When you use an e-commerce platform, you are giving up control. Yes, you can customize your online shop and integrate with third-party apps, but the software resides

in the cloud, not on your business’s premises. You can’t change the source code and are beholden to the security the e-commerce platform has in place. You’re also at

the mercy of your e-commerce platform regarding uptime. If the platform goes down, you aren’t able to sell.

How do I know if I should use an e-commerce platform vendor or build a custom solution?
Whether or not you should use an e-commerce platform or build a custom solution depends on your products, gross merchandise volume and brand. A custom e-commerce

platform is better suited for companies that have the technical know-how and financial resources to manage the platform themselves. An e-commerce platform, however, is

best suited for small and medium-sized businesses that don’t have to time or desire to control all aspects of their e-commerce shop.

What do the top-rated e-commerce platforms have in common?
E-commerce platforms have evolved from the days when all you could do is list photos and collect payments. Today, these platforms manage your inventory and help you

promote your products and brand. Whether it’s Shopify or BigCommerce, the top-rated e-commerce platforms are mobile-friendly, SEO optimized, they integrate with

third-party apps, have top-notch security, accept different payment methods, and can easily scale.

Should you use a marketplace or an e-commerce platform?
When it comes to selling online, you have two options: Business owners can go it alone, creating their online store with an e-commerce platform or they can join a

marketplace. Which one makes sense depends on how long you’ve been in business and the type of products you want to sell.

Marketplaces are ideal for those starting out
For those entrepreneurs who are just starting out, a marketplace like Etsy or Amazon may make the most sense. You upload photos of your inventory, link your bank

account with the marketplace, and get paid when a sale is complete. You don’t have to worry about marketing your online store. Your business gets access to all of

Amazon or Etsy customers.

It isn’t cheap, but it offers an easy entry to online sales. “Amazon is incredible for somebody starting a new business,” said Nunez. “If you create on Amazon, you

have a superhighway in front of your store.”

Here are three of the most well-known marketplaces and a breakdown of their fees:

Amazon Marketplace: Amazon’s Professional plan is $39.99 a month and is geared toward high-volume vendors. The Individual selling plan is 99 cents per unit sold and is

designed for merchants who sell less than 40 items a month. There’s also a per-item referral fee. The fee is based on the product category. You can pay extra for

Amazon logistics services.

Etsy: Etsy charges a listing fee of 20 cents per item. Listings on the marketplace remain live for four months or until they sell. Etsy also charges a 5% transaction

fee and a 3% plus 25 cent payment processing fee. If you close a sale that is a result of one of Etsy’s offsite ads, you lose 15%.

Walmart Marketplace: Walmart charges a referral fee per product that varies depending on the product. Apparel and accessories, baby and beauty products, and books are

subject to a 15% fee. Cell phones, cameras and consumer electronics are charged an 8% fee.

Types and Benefit of E-commerce Platforms

E-commerce platforms have evolved over the years and now come in three varieties, including:

Saas: A software as a service platform is less complex, which is why they’re popular with merchants. You “rent” the platform instead of creating or buying the

software. They are quicker to set up than an open-source platform and are easier to use and maintain, but you do give up control of the e-commerce environment.

Open-source software: Open-source e-commerce applications give businesses greater control over the software that runs the store. Open source means the code source of

the software is made freely available to everyone. With an open-source application, one can modify the code to suit the online store. It’s up to the business, however,

to find a hosting plan to host the software, to regularly update the software, to ensure it complies with industry standards and rules (such as payment card industry

compliance), and keep it secure. An open-source platform is best suited for an entrepreneur or store owner who wants more control over their e-commerce environment

(versus what they would have with a SaaS option) and who has the technical expertise to manage it themselves.

Licensed software: A licensed e-commerce software program is one you purchase from a vendor to run your e-commerce store. You typically get access to the software, as

well as support and updates, for a set period. Once the license expires, you’re required to renew it to continue to sell your products online. The drawbacks of using a

licensed application include that it’s up to the business to find a web hosting service that supports the software. Further, licensed software requires time and money

to support it, which may not make sense for all small business owners.
Key takeaway: E-commerce platforms can be SaaS, open-source or licensed. Open-source and licensed platforms offer businesses greater flexibility to customize the

software, but they require more expertise, as well as time and money. With a SaaS platform, you rent the platform and the software company is responsible for updates

and maintenance.

Cost of e-commerce platforms
The cost of e-commerce platforms varies, depending on the type of business you’re running. If you’re selling apparel, furniture, or food, for instance, you’ll need

inventory and customer-relations management tools. If you’re providing a service, you’ll require less functionality.

Costs are also impacted by whether you’re integrating an existing brick-and-mortar business or if your venture is new. Expect to pay anywhere from $29.99 to $299 a


Shopify’s basic plan, for example, costs $29 a month. Customers receive an online store, the ability to sell on Instagram and Facebook, unlimited products to list, two

staff accounts and four store locations that are supported. For its advanced plan, which costs $299 a month, you get everything in the Basic plan, plus up to 15 staff

accounts and eight locations that are supported. Customers also have access to professional reports and advanced report-building capabilities. Credit card processing

fees are also cheaper with the advanced plan. Merchants pay 2.4% plus a per-transaction fee of 30 cents. For the basic plan, it’s 2.9% plus 30 cents per transaction.

Additional costs include a domain name, which is about $15 a year, and web hosting, which can cost $80 or more per month. Some e-commerce platforms include web hosting

in their pricing.

Benefits of an e-commerce platform
E-commerce platforms have significantly lowered the barrier to entry to entrepreneurs and small businesses wanting to launch an e-commerce site. But that’s not the

only benefit of using an e-commerce platform. Here are five other advantages:

It’s easy to use: Small business owners need an easy-to-use, low-maintenance solution and that is a significant benefit of e-commerce platforms. These solutions are

designed with novices in mind. Setting up an online store is significantly streamlined, thanks to templates, drag-and-drop capabilities, and a database of product

images and prices you (or your staff) can upload with a few clicks. These platforms also automate certain aspects of e-commerce, including e-mail alerts and inventory

management. The systems track when a product is running low and will alert you when you need to order more. These platforms also let you run real-time reports on

everything from shopping cart abandonment to customer engagement. And because these solutions are hosted in the cloud, you don’t have to worry about infrastructure

(like servers) and security – the e-commerce platform handles all that for you.

It enhances customer engagement. If your website is unappealing or hard to navigate, customers aren’t going to buy from you. E-commerce platforms offer inviting,

well-designed e-stores that are easy for customers to navigate and buy from.

A platform offers increased security protections. A data breach can be devastating to your business. Much of the threat that hackers pose can be lessened by using an

e-commerce platform. Leading vendors include multiple security measures with their platforms.

Many platforms integrate with dozens of third-party apps. A single platform that hosts your e-commerce site; manages your inventory; and helps with your accounting,

marketing, and customer service is a business owner’s dream. An e-commerce platform can make it a reality. Many of these e-commerce platforms integrate with third-

party apps, which allows you to handle all aspects of your e-commerce operations through a single, unified platform.

It easily supports expansion. Many e-commerce platforms are designed to grow right alongside your business. Since many solutions reside in the cloud and aren’t a

physical piece of software, it can handle all aspects of your website, whether you are selling 20 or 200 products a month.

Key takeaway: An e-commerce platform can cost as little as $29.99 per month or as much as $299 per month (which is what popular e-commerce platform Shopify charges).

For most businesses, the basic plan may suffice. If you have a large business, however, the benefits of higher-priced plans, which include multiple staff accounts and

store locations, as well as advanced reporting capabilities, may be worth the extra monthly expense. Be aware that other fees, such as web hosting and credit card

processing, may apply.. There are lots of reasons small business owners should consider an e-commerce platform for their online shop. These platforms are easy to set

up and manage, have built-in security to protect data, integrate with your other business apps, and can easily scale as your business expands.

What is E-commerce?

Thinking about selling online? Read our guide to learn everything there is to know about online selling. With e-commerce surging in demand, it behooves many

entrepreneurs and small business owners to set up an online shop. E-commerce platforms take the work out of selling online. For a monthly fee, customers get access to

an online shop, order and inventory management, app integration, and shipping and logistics services. A top-rated e-commerce platform is easy to use, built with SEO in

mind, accepts several payment options and can integrate with a lot of third-party vendors.

This article is for business owners who are preparing to launch either an online business or an online store for their brick-and-mortar business. Online shopping is

skyrocketing in 2020, as shelter-in-place orders changed consumers’ shopping behaviors. Thanks to e-commerce platforms and marketplaces, it is easy to sell online;

however, before you take the e-commerce plunge, you must first understand the tools available to you so you succeed. Here is a deep dive into selling online, including

the various types of e-commerce platforms, what platforms are the most popular, how much you can expect to spend, and whether it’s best to use a platform to sell

online or use a marketplace seller like Amazon.

E-commerce is the purchase and sales of products or services over the internet. The first e-commerce transaction was in 1994, when a consumer sold a Sting CD on

NetMarket, a retail e-commerce platform. It wasn’t until Amazon and eBay were established in 1995 that e-commerce took off. Today it’s a multi-trillion-dollar industry

that is poised to grow even bigger. At the end of 2019, worldwide e-commerce sales were $3.53 trillion. That’s projected to increase to $6.54 trillion in 2022.

“While selling online was already a growing trend, COVID-19 has accelerated it, and having an online presence has become essential for small businesses,” Ben Richmond,

U.S. Country Manager at Xero told Business News Daily. If we look at how quickly technology adoption has advanced during the pandemic, I believe 2020 became 2025.”

An e-commerce platform is, in essence, a software application that helps a business set up an online store, manage its inventory, and accept and process payments.

E-commerce platforms are cheaper than marketplaces such as Amazon or Etsy, but your business doesn’t get access to a ready-made customer base. For an established store

owner pivoting to online sales or those who are launching an online business, an e-commerce platform is the better choice, according to Tory Brunker, director of

product marketing at Adobe.

“Most e-commerce platforms connect your point of sale mechanism and create that digital catalog for you,” Brunker said. There are several e-commerce platform

providers, serving different aspects of the market.

Key takeaway: A digital commerce platform helps businesses set up an online store, manage inventory, and accept and process payments. The fees for an e-commerce

platform are lower than those charged by marketplaces, but you don’t get access to millions of customers. E-commerce has been around since the 1990s, but companies

like Amazon and eBay propelled its growth. Today it’s a multi-trillion-dollar market.

Marketing and Customer Engagement Will See Changes

The pandemic changed the retail landscape in a big way. Find out what retail industry experts have to say about the trends that will continue into 2021 and what’s

coming next for retailers. The pandemic changed how Americans shop, and many of those changes are likely to stick around in 2021. Automation technology and social

media trends will continue to play a part in how the retail industry evolves. More retailers will offer personal shopping services, and social media influencers will

remain relevant.

This article is for small business owners who want to know what trends retail experts expect to see in 2021. As we start a new year, retailers – and entrepreneurs who

want to open retail stores – are wondering how they can best position their small businesses for a prosperous year. While it’s impossible to perfectly predict the

future, here are the retail trends that the industry experts we spoke with expect to see in 2021.

How customers engaged with small retail stores had already begun to shift to an online, mobile-friendly model, and the pandemic accelerated it. Social media will

continue to introduce customers to brands. Social media is a major driver of the customer journey and online sales for many companies. As we head into 2021, experts

expect that hashtags and meme culture will play as large a role as traditional advertising methods for successful small businesses and their younger consumers.

One way that will happen, Gabor said, is through “creative social commerce,” in which platforms like TikTok and Instagram fuel online shopping.

“Social shopping, such as shoppable TikTok and Instagram, picked up steam in 2020 and is likely to continue rampant growth in 2021 among savvy retailers,” she said.

“More creative social programming, such as what NYC neighborhood boutique Caravan NYC is doing, is also popping up. Its new business model involves hosting an

Instagram ‘variety show,’ complete with entertainment programming and brand/merchandise sponsors who sell their products via the program on the social platform, giving

Upper East Side retailers a new audience and channel to promote their brands.”

Influencers will keep playing a big role
Love them or hate them, influencers will remain relevant for nearly every retail brand. With companies highlighting authentic voices, Gabor said, consumers will be

able to look for leadership among those individuals.

“During a time when consumers prize honesty, sincerity, and truth from the brands they love, influencer programs must emphasize similar values,” she said. “In 2021,

brands will continue to be mindful that their micro-influencer campaigns focus on influencers who authentically align with the values and beliefs of both their brands

and their consumers to ensure that those influencer campaigns have a meaningful impact.”

Key takeaway: Consumers expect to be able to interact with your brand from their mobile devices, and they will continue looking to influencers for brand and product